5 digital marketing eBooks for 2022 every marketer must read

As we are entering 2022, we need to reevaluate, reconsider and recreate our marketing strategy. The last two years, on one hand, be challenging but on another have been full of opportunities and have brought a radical shift in the way organizations do business. While the world was recovering, new variants have hinted to us that we need to learn and adapt new ways to reach our potential customers. This article evaluates 5 digital marketing ebooks for 2022 and tells you why these are important for all marketers who are about to make digital marketing strategies.

Before we start, note that we just have evaluated these ebooks to benefit all marketers and spread knowledge. We have played no part in creating these awesome ebooks.

“Digital marketing is the new mainstream”

Measure to Grow by Meta and BCG

5 digital marketing ebooks for 2022

1. Measure To Grow: Drive double-digit growth by measuring marketing right; Published by Meta & BCG
2. Social Trends 2022; Published by Hootsuite
3. 2022 Digital Marketing Trends; Published by Falcon.io
4. 2022 Social Media Trends; Published by Hubspot & Talkwalker
5. PPC trends 2022; Published by Search Engine Journal

1. Measure to Grow: Drive double-digit growth by measure

As the name suggests, the ebook talks about the importance of analysis. This book is a must-read book created by Boston Consulting Group and Meta and was released on 15 November 2021. This is a report that brings together common industry consent on how to get growth by implementing optimal measurement strategies. Total eight stakeholders from Meta, BCG, Adobe, Analytic Edge, AppsFlyer, Cartesian Consulting, Nielsen & RainMan Consulting, and perspectives from 20 leading Indian digital advertisers.

Measurement of the return on marketing investments is a critical step towards changing executives’ perceptions of marketing from a cost center to a profit center.

− Jean-Manuel Izaret
Managing Director and Senior Partner,
Global Marketing, Sales and Pricing Leader,
BCG, San Francisco

This book unfolds crucial figures on how companies are losing business and what needs to be done to stop this. The report quotes that only 5% of businesses have high standard data that can enable them to make business decisions and more than 70% have still haven`t recognized the benefit of measurement.

The report also provides 5 step guide to do the measurement of their marketing efforts and boost their growth.

2. Social Trends 2022

This is an awesome Ebook for all those social media marketers and digital marketing managers who wonder what’s going to trend in 2022. The report analyzes answer few most common but crucial questions marketers frequently look forward to learning:

• What is emerging social media industry behaviours?
• Which are breakthrough platforms?
• And, what is new normal?

“The brands of tomorrow will not be defined and set within the confines of a brand book. Brands will be co-created with their consumers and creators—the result of ongoing collaboration and conversation with their fans.”

As quoted in Social Trends 2022 by Étienne Mérineau
Founder, Heyday by Hootsuite

This report also talks about the themes, innovations, and infrastructures that have become fixtures in the social media domain. According to the report, there are 5 trends that will play a major role in the 2022 social media strategy. They are as follow:

• The Brand strategy trend
• The social advertising trend
• The ROI trend
• The social commerce trend
• The customer care trend

Also Read: Hootsuite global social media trends 2022 report is here

3. 2022 Digital Marketing Trends

Falcon, a company offering Saas platform for social media listening, engaging, publishing, advertising, measuring, and managing customer data, has created this report to show where the digital marketing world is heading. It talks about 10 digital marketing trends that are rising and can be your lottery pass to 2022 success. These 10 digital trends are (do download and read in detail):

Trend #1: Retro Revolution
Trend #2: Community Content
Trend #3: Mixed Reality
Trend #4: Influencer Commerce
Trend #5: Noiseless Niche
Trend #6: Consumable Content
Trend #7: Cross-Generational Marketing
Trend #8: Social Support
Trend #9: Audio Activity
Trend #10: Improved Inclusivity

“Alignment to a customer’s capital-V “Values” is surmounting the idea of ‘value for money’.”

Alex Vaidya
CEO, Storystream

This Ebook also shows you the path to capitalize on these trends and shares actionable tips to leverage them. The best part is that the trends are amplified by insights collected after monitoring 100 million sources, listening to lacs of brands, and analyzing 8 million-plus content published using the platform.

4. 2022 Social Media Trends

This is another masterpiece of content created but Hubspot in collaboration with Talkwalker. The Ebook talks about 10 trends that are agreed upon by global experts and industry veterans. These trends are:

1. TikTok will take over social media, leaving other platforms to adapt
2. Social ads will develop, as cookies get crunched
3. Social selling will simplify the customer journey
4. Post-pandemic content will shape up to consumer needs
5. Omnichannel engagement will change the way consumers
   engage with social media
6. Maturing influencer marketing will finally come of age
7. Brands will lead in social media decentralization
8. Metaverses will be the next consumer connection
9. Brand inclusivity will be brand critical
10. Communities will develop, and take control

Forget following your CEO, consumers are now in charge of your brand. We’ve been deep into the Age of the Consumer for some time, but the pandemic accelerated their takeover, putting them firmly in charge of 2022 and beyond.

As quoted in 2022 Social Media Trends by Hubspot and Talkwalker

Each trend includes:

• Valuable insights about why it matters
• Inspiring campaign exemplar
• Takeaways

To summarise this ebook talks about how consumers are now in focus and how the content, strategy, and campaign need to target them. The whole content is outlined to engage consumers with the brand and thus win the game.

5. PPC trends 2022

The last on the list is PPC trends 2022 by Search Engine Journal (SEJ). It talks about how PPC trends you must focus on in 2022. This is their 5th annual edition on PPC trends. This report too is prepared using insights from PPC experts. The PPC trends you must know in 2022 are:

1. Automation
2. First-party data
3. Audience targeting & segmentation
4. Testing
5. Diversification
6. Responsive search ads
7. Conversion tracking
8. Small busibess education
9. Return to fundamental
10. Be ready for anything

“2022 is probably going to be a bit of a wild year in PPC – pandemic, privacy, and automation to name but a few factors.”

JULIE FRIEDMAN BACCHINI
President, Neptune Moon

The report also carries insightful articles from 23 PPC experts on how to succeed at PPC. It includes Andrea Atzori, co-founder & director, Ambire, Wijnand Meijer, Co-founder & CEO at TrueClicks and many more.