Marketing itself is a process of interesting potential customers and clients in your products and/or services. The word “process” is the keyword. And digital marketing is a component of marketing that utilizes the internet and digital devices to promote a product and service. Digital Marketing Process involves 7 components.
Who is your Audience/Potential Customer?
Where is your Audience/Potential Customer?
Owned Media
Paid Media
Visibility can be created using two
By targeting audience
By showing targeted content
Once you have media to create visibility, you can now target the right audience. You can again do this
Here are a few tips to increase engagement: 1. Keep your content short and targeted 2. Use call to action wisely 3. Use perfect colors that fits your communication 4. Provide incentives to motivate buyers 5. Follow the trend
Micro Conversion
Macro Conversion
One must analyze questions such as – From where your customers are? – What are their browsing interests? – If Possible, what are their demographics? – How they came to your Website? – Your Weekly, Monthly, Yearly & Overall Traffic? – What is performing Good? – Which page of your website have maximum traffic? ETC…
Retaining Visitors
Retaining Customers