Read this and find out tips and tricks to get more views on Reels
Back in 2020, when Instagram released Reels to compete with TikTok, who thought that this verticle short video format platform will gain popularity and will create its own market.
Let`s understand how to increase views on your Reels by simply following simple points.
1. Use native tools available in reels to create your content
Instagram will always want you to use the tool that they provided to edit any video. Instagram boost such videos to get more exposure that showcases the ease of using reels. Therefore to maximize your reach, try to record, edit and use effects promoted by Instagram.
Also, always record in portrait mode so that they look native. Instagram promotes those videos that look native and are not downloaded or recorded elsewhere.
2. Use latest features released by Instagram
Instagram loves to promote its latest features such as filters, effects, and audio. Always try to use the latest features as soon as they are released. Once you delay, you are under piles of videos recorded by thousands of influencers. For this, you have to keep an eye on the latest releases of effects, filters, tools, and other editorial features.
3. Try adding multiple cuts in a reel
Add cuts in your videos rather than keeping it a single shot whenever possible. These cuts can be due to break, change in scene, getting a new camera angle, or just adding a different clip. Such clips engage the audience to watch it fully and they don’t skip the video.
4. Write caption on the video
Believe it or not, but lots of views on reels are with the sound muted. This is when captions play a crucial role. They explain the context of the video or can be subtle of that video. in both cases, the result is more watch time and views.
5. Share reels to your stories
The views you get from stories count for reels. So to do this simply hit the send icon on your reel and share it on your stories with a Call to Action. As the engagement rates increase from your existing followers, the distribution of reel also increases, and ultimately the views spikes.
6. Consistency is the key, post at regular intervals.
Consistency is the key factor for all social media platforms and it also applies to reels. If you post regularly on reel, Instagram might give you the exposure that you target. That also helps you to be on the explore page from where you can get tremendous views in return.
7. Use trending audio
Instagram holds a large collection of audio files and always loves promoting them all. One should be always kept their eye on the latest trending soundtracks and use them in creating videos. When a user watches, likes, saves, or comment on the same soundtrack multiple times, the Instagram algorithm start showing such content repeatedly. Thus by creating a video on a trending track increase your chance to reach more users and increase your view goals.
8. Use relevant hashtags
Hashtags are topics on which the content is based. Hashtags are a key factor to reach your online community or the person exploring that topic. Using the right hashtag certainly gives you more reach and views. You use tools such as https://displaypurposes.com/ to generate relevant hashtags.
9. Firsts few seconds of video are important
A study shows that users skip a video if they don’t like it just after a second. Thus start is important when you record a video. Keep the most engaging content in the initial seconds or add captions on the video such as ‘watch the full video’ or ‘wait for the end’.
10. Share reels on your feed.
Always share your reels on your feed to reach more of your followers and reach users on explore page. If your video is featured on explore page, your chances of getting more views and even more followers increase.
Also read : What is the Digital Marketing Process and how it works?
11. Create content that your audience loves
Content is king! First understand who your audience are by understanding their demographic and psychographic profiles. Identifiy types videos they might love and create them with all important features we discussed above.
What is the best time to post on Instagram reels
- Monday: 5AM
- Tuesday: 6AM
- Wednesday: 6AM
- Thursday: 5AM
- Friday: 6AM
- Saturday: 6AM
- Sunday: 6AM
Conclusion
Instagram algorithm follows a simple rule, i.e. show user what they like or might like. Once Instagram identifies that, it starts pushing content available in its inventory and your video needs to be in there so that Instagram can pick that up and show it to audiences. Just keep pushing content. It takes a single video to boost your profile.
