E-commerce has grown 10 times since the pandemic. Businesses have recognized the power of digital marketing and now they are looking are ready to spend more on digital promotions. Marketers are creating their digital marketing strategy that now involves Facebook, Insta Reels, YouTube, Snapchat, and other unconventional platforms. In today’s internet world, only good content or having a niche product is not enough. You really need to have a good digital plan to create more reach and engagement.
So, here we, Paze International – one of the best digital marketing agencies share 5 strategies to grow your business.
Best Digital Marketing Strategy 1 – Relevancy is the key – use relevant content through relevant channels
Marketers are now creating communities on the internet and pushing relevant content to get more engagement. Platforms like Facebook, YouTube, Instagram have evolved themself to suggest relevant content to users. These suggestions drive more than 40% of the total reach. E.g. if you are a planter selling company looking to drive traffic on your e-commerce website you will look forward to influencers specializing either in gardening or in home decor. This way you can create reach to those who might have a higher interest in buying your product. Now that you have found the right placement and target audience associated with it, you may ask influencers to showcase your product in a very raw and natural way.
You can more people and get them engaged by just identifying the right placement and the right type of content. Hootsuite’s report ‘social marketing trend 2022’ suggests that in 2022, brands will partner with creators to connect with the right community having new audiences, earning their trust, and gaining cultural capital. This trend also suggests that creators will now have more opportunities and will be in demand.
Reach to those who are searching for your business – get your website Search Engine Optimized
Search engines are the place where your potential customers reach after they identify a need. I will always explore search engines first to buy and compare smartphones I am looking to buy. Thus visibility on search engines is seriously important. If you think that search social media and display ads are enough for your business growth, you may be missing those who trust organic and those to whom your ad never reached out even though they were searching.
Start with blogging and release at least 11 in a month. Hire a good Search Engine Optimization agency and wait for 3-6 months depending on the competition in your industry. Once you are visible on SERP, you will surely notice an increased number of leads, phone calls, and direct walk-ins.
Start talking to your audience – Use Social Media
In 2022, marketers will listen more to their audience and will respond with relevant content. Social media is and will remain a crucial part of your digital marketing strategy. Most people less than 65 ages are now on at least one social platform. The report by Hootsuite says that younger generations are now turning to social networks to research brands and products more than search engines. According to a joint report with WeAreSocial 53.2% of global internet users aged 16-24 said social media is their primary source of information when researching brands. This is a huge gap social media have covered.
