6 Best free tools to check your Website performance in 2021

Google’s algorithm is always changing. No matter how well you optimize your website, once the algorithm changes, your website go down in ranking. So keeping your website’s health at the finest level is the topmost priority and to accomplish that you need some best free tools to check your Website performance. Also, a few tools will let you know what else can be done to improve user experience.

These tools are essential for your organic search strategy. Once used, you can focus on elements that are important for your site’s performance.

Free tools to check your Website performance in 2021

tools to check your Website performance in 2021

In this post, we will see how these 6 tools help you analyse your website like a marketer.

Woorank

If you want an in-depth site analysis, you must use Woorank. It is one free tool that gives you a handsome amount of actionable prescription to improve your site’s health. It gives your website a score and helps you understand 14 critical factors:

Content
Indexing
Mobile
Structured data
Security
Performance
Technologies
Branding
Domain
Backlinks
Traffics
Google analytics
Local
Social

Hubspot’s Website Grader

All thanks to Hubspot that they launched such a tool in 2007. Since then they have improved it a lot and launched an improved version in 2020 and made it place in list of best tools to check your Website performance.
Hubspot’s website grader is a free online tool that let generate a report on following
Performance – With this, you can analyze your page speed, page size and other key metrics for SEO.
Mobile Friendliness – It checks if your website is ready to serve well on mobile devices.
Search Engine Optimized – It also checks meta description, page index and other critical factors that determine your website’s SEO readiness.
Security – The tools check if your website has HTTPS and secure javascript, both required for secure browsing by your users.
The best feature of Website grader is that you get actionable insights telling you exactly what needs to be done.
If you are getting any lower scores in the above four mentioned parameters, you can contact us. We at Paze International help you with a free consultation and can also help in improving your website’s performance.

Google Analytics

analytics_google - tools to check your Website performance

When it comes to analyzing your website, the first name we know is Google Analytics. Google Analytics helps you in determining a wide range of data. Covering all would not be possible in this article. However, with analytics, you can know where your visitors are coming from, how many are new and how many are re-visited tour site. You can even see how many are active on your site in real-time. With a detailed study of Google Analytics, marketers have improved visibility, engagement, targeting and conversions.
We while we help is overall Digital Marketing, our team holds tremendous experience in digital data analysis. You can contact us if you are not able to figure out what data you should focus.

SimilarWeb

Only looking at your website`s performance is not enough, you also need to look at your competitor`s efforts. With SimilarWeb, you can analyze any website on different parameters. Once you enter any URL, you can see it`s global rank, country rank & category rank. You can also see 8 great details:

Traffic Overview – You can get insights of total visits, average visit duration, pages per visit & bounce rate. You can even see traffic by country and traffic sources
Referrals – You can watch how many websites are referring the URL.
Search – You get an overview of what percentage of traffic is reaching a website via organic & paid efforts, and what are top performing keywords.
Social – You can analyze which social platform is performing good and sending more traffic to your website.
Display Advertising – You can see if any display advertising has been running.
Audience Interest – You get an insight about what audience of a website is interested in and what they search or browse.
Competitors & Similar Sites – It displays websites those are closest competition and are in similar business.
Mobile Apps – You can see if a website has a mobile application.

Google Keyword Planner

There are many keyword planner tools in the market. Still, Google Keyword Planner remains on the top. First, it is free and second, it connects Google Ads. Once you enter you website URL or few keywords that represents your business, Keyword Planner tool tells you which keyword you need to focus and what each will cost while bidding for and search advertisement. You can implement those in your Google ad campaign by selecting and applying them.

The tool produce plenty of long tail phrases and that can be used in your website to improve Search engine ranking. While developing a content, we use same tactic to produce some high performing pages and attract good volume of traffic.

Alexa

Alexa is an Amazon company and one of the oldest platforms to rank websites. It gives lot of unique insights such as keyword opportunities, competitive analysis and social engagement analysis. You can analyze keywords those performed and resulted in sale. You can also see which topics are most trending for your business on Social Media. A detailed map can show you where exactly your audience are coming from and how they are engaging. Once entered, you can see the traffic behavior and on which competitor’s website they log in after visiting yours.

Conclusion –

Do you Need technically good to use these tools to check your Website performance?

The answer is NO.
The above tools to check your Website performance are free to use and don`t need any technical knowledge. However, if you are not well versed with various parameters, it will be difficult for you to understand things. We at Paze can help you understand these in your own language. You can always contact us for a free analysis and consultation. We will be happy to help.