In today`s era, a website is often a brand`s most initial and meaningful point of communication and thus website designing is an essential part. It takes a lot to be a good website designing than an eye-catching logo and a sleek design. Your website should not only look good but it must be easy to use, have proper and precise communication and most importantly, bring sales. You know that your website needs a revamp if it has an outdated design and takes more than 10 seconds to load. Most of the time, you may not agree that your website needs new design and feel by just looking at it.
If you are not sure, just go through below mentioned 5 reasons on why your website designing needs a revamp.
1. It is not a responsive website or a mobile-friendly website.
In India, 77% of internet users are on smartphones. So it is no more a surprise that your audience is searching for you using smartphones.
With such a HUGE audience base, your website needs to be responsive. A responsive website designing responds to screen size. So with a responsive website, your web pages render well on a variety of devices and screen sizes.
To check if your website is a responsive website, you can simply open it on your smartphone and see if font size, image size and alignments are going with the screen size
2. It is not looking good or modern
It takes someone less than 0.05 seconds to decide whether to stay or leave your website. This means, that with a blink of an eye they form an opinion about your website. When asked what is the most important factor in deciding the credibility of a company, 48% said it was how the website was designed and well things were communicated.
If your website designing is not done well, you may lose credibility in modern customer’s mind and they may abandon your page to look at more credible solutions.
3. Your site loads slow 🐌
To be fast is a need. Your user is in a hurry. With 4G speed, they want everything to load fast. If your website is slow and takes more than 10 seconds to load, you are going to increase your bounce rate and thus your search ranking. Your consumer wants it to load in 2-3 seconds. If the information is too critical they wait for maximum 10 seconds, post which they either hit refresh or may leave your website to find a better one.
There can be various reasons for a slow website.
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Large size images
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Slow server response time
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Too many redirects
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Unavailable cached resources.
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CSS is not optimized
You can use Google PageSpeed Insights or GTMetrix to analyze your page speed.
4. It is difficult to add new content or update an existing one.
To rank well on Search engines like Google, adding new content is an obligation. Google’s fresh bot regularly crawls your website and rank it high if they find regularly updated content.
If updating content becomes a lengthy, technical and complex process, you are wasting your valuable time. With websites made using content management system(CMS), you can update content just like you post on Facebook and Twitter.
5. You have a low number of leads and sales
Leads are micro conversions which leads to macro conversions i.e. sales. Your website designing may look good or may load fast, but if you don’t have a lead generation ration strategy, all is a waste.
There should be a well-designed web form linked to an email marketing service such as MailChimp and Aweber. These services enable you to drop welcome emails, occasional promotional and informative emails, and automated transactional emails. So, on one hand, you keep generating leads, on another you keep nurturing prospects which ultimately gives results.
Form the above points, if you are missing any, you need to revamp.
What to do next? Contact Us. We would analyze and help to fix each and every dots to give you fantastic good looking and performing website.
You can get in touch with Ravinder Kaur by emailing her at hello@paze.in or call us at 9654342847.
