An email is the first thing and one of the most important things people check regularly. It is seen that we filter out emails just by reading their subject. Once we find something important or interesting, we open and start reading. Here’s where conversion happens. Now even if your subject was good, and your product or service fits the need of the recipient, an unprofessional email may ruin things. So here are 5 professional sales email templates that can really help you in converting a recipient into a potential customer.

5 Types of Professional sales email templates

1. The “earnest” Professional sales email
2. The “mutual interest” Professional sales email
3. The “dossier” Professional sales email
4. The “brainstorming” Professional sales mail
5. The “give away” Professional sales email

1. The “earnest” Professional sales email

A straightforward message is the key to driving a sale. People nowadays have less time and love to talk right to the point. Your straight-to-bulls-eye message can score the intended goal.

Straightforward Professional Sales Email Example –

SUBJECT:

[Prospect 1], [Prospect 2] and [Prospect 3] thoughts on [product/service]?

MESSAGE:

Hi [Prospect]

Henceforward you have tried [product/service] for one month, I affirm you are experiencing the impact we promised: 

•  Organic reach 
•  Personal approach 
•  More accurate Leads.

Lets move forward to further steps to get you on board, in order to achieve our goals together.

Regards,
[Your Name]

Straight forward Professional Sales Email Tip

Using bullet points write the shortest sales email possible, instantly describing the impact your solution can provide.

2. The “mutual interest ” Professional sales email

Keeping in mind the common ground, interest, or familiarity research the client. On discovering mutual interest and a reason you could reach out via formal sales email.

Professional Sales Email Example –

SUBJECT:

[Prospect], Nancy recommended I reach out
MESSAGE:

Hi [Prospect Name],

Along with our mutual contact, [contact name], we  were talking recently about [hot topic]. He said you are an expert on this issue.

I’m writing an article about [hot topic] as it’s relevant, timely, yet confusing to most of my clients. May I include your views, [Prospect Name]?

Regards,
[Your Name]

Professional Sales Email Tip

The approach must be humble as you may not want to end up creepy but rather come across as having done your homework.

3. The “dossier” Professional sales email

Influence using counterpart example. Showcase a similar client/company and highlight how your solution made an impact.

Professional Sales Email Example

SUBJECT:

[Prospect], Driving Y% higher revenues.

MESSAGE:

Hi [Prospect],

Congratulations on your latest blog post showcasing strategivally proven initiative [intiative name].

You will be interested to learn how your peers pulled off the same project rewardingly, as you prepare to move forward.

In fact, to fuel the new processes, I know of [prospect’s role] in few companies very similar to yours that generated an average revenue of 18% using [your solution]

[Prospect], do let me know in case you’d be interesed to see the case studies detailing how they achieved such impressive results.

Regards,
[Your Name]

Professional Sales Email Tip

This email can for sure trigger a response and gain attention if executed well (without sounding self-serving)

4. The “brainstorming” Professional sales mail

Professional Sales emails should be tailored in such a way that they gain attention. Clients are looking for advice and guidance on how to tackle a problem.

Professional Sales Email Example

SUBJECT:

[Prospect ], How to end a [problem]
MESSAGE:

Hi [Prospect],

Your recent post on LinkedIn discussing how your company is struggling to overcome [problem] reminded me of how others are experiencing the same frustration.

Tackling the three core issues makes work three core issues:
• Not aware of latest oppurtunities  
• Non automatic processes 
• Lacking combined systems

[Prospect], my company has an e book that dictates how to successfully address these issues. Do let me know if you’d like me to send the smae.

Regards,
[Your Name]

Professional Sales Email Tip

While it’s fine to slightly address your offerings as a solution to a client, you might be better to preserve the same for later.

5. The “give away” Professional sales email

Some prospects will not accept a free offer. Focus on a giveaway, whether it’s a free assessment, a free trial, or an eBook.

Professional Sales Email Example

SUBJECT:

[Prospect], find out how your website accumulates
MESSAGE:

Hi [Prospect],

Your website is enriched with ample content and is visually stunning, but while running a performance test I found it might not be loading quickly enough for site visitors.

Pleasee let me know if you might be interested to see the results and how your website compares to the competitors.

Regards,
[Your Name]

Professional Sales Email Tip

The more insightful and exclusive the offer, it will be perceived more valuable by the lead.

Also, Read – How do I add a Google Web story to WordPress?

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