Everything on the Internet we can read, watch, or listen to is content. And these contents are published all across the web and are consumed by viewers on different platforms like YouTube, Shorts, Blogs, Instagram, Reels, Stories, Facebook, Twitter, TikTok, Snapchat, etc. And ‘good’ content being the king, decides your post’s ability to be consumed. So what makes great social media content? Well, this is a million-dollar question and we will try to answer this.
So, your content is good if it is suitable or relevant for your audience. So there are 5 different types of effective content:
- Content that Entertains
- Content that provides information
- Content that converts
- Content that is easy to replicate
- Content that Inspires
Content That Entertains
Entertainment is one most important reasons why people browse social media. Whether you are acting, mimicking, posting memes, singing, dancing, or even just falling down from a roof, all may entertain your audience. One needs to leave shyness and just perform. Top viral videos are entertaining videos, whether it is ‘Tillman the Skateboarding Bulldog: 2007’ on Youtube, “Food Surgery” on TikTok, Bella does M to the B on TikTok or SHE WAS SUNBATHING 🤣 (PARODY) on Facebook all were entertainment.
Content That Provides Information
As per a Google report in 2019, (covered later in this article) people listed these three reasons at number 2, 3, and 5 when they were asked “why they watched what they watched”:
So, people are placing more value on content that is relevant to their interest or passion and that teaches or provides information. These contents can be Industry news, trends, unknown tools, nature, facts, resources, understanding concepts, case studies, updates, etc.
Content That Converts
Convertable content is an essential ingredient of your content mix on social media. You will not gain enough actions without content that convert a visitor to a follower or traffic to your website. Call-to-action plays a vital role in such content. Posts like testimonials motivate audiences to follow you. A video that solves a problem and asks a user to check the supporting solution in the description is another type of convertible content.
Content that is easy to replicate
Content like tutorials, or step-by-step guides are easy to replicate, and the audience watches it to try whenever they can. People want to know ‘how to’ in their interest area. That’s the reason why recipe videos, tricks & tips videos work so well.
Videos on Reel and Tik Tok are somehow related. They are entertaining in one way and in other ways, they can be replicated to create your own version of it.
Content that inspires
70% of people say that their mood dictates their content choices. And all moods need some inspiration. A sad mood may need some relatable quotes, a success may need positive thoughts, a demotivated person may love motivational lines… such contents are gems.
Companies can use clients’ experiences to motivate people to try their products. Case studies can also work to inspire people.
What makes great social media content – Conclusion
In July 2019, Google/Insight Strategy Group asked 12,000 people worldwide what’s the number 1 reason to watch from a list of 20 reasons and found the following results.
Helps me relax and unwind.
Teaches me something new.
Allows me to dig deeper into my interests.
Makes me laugh.
Relates to my passions.
Is inspiring.
Makes me forget about the world around me.
Keeps me in the know.
Addresses social issues that are important to me.
Has high production quality.
Helps me be efficient.
Is on a network or platform I like.
Is easy to watch on-the-go.
Doesn’t require my full attention.
Reminds me of my life.
Takes me back to another time in my life.
Has its finger on the pulse of culture.
Created by people like me.
Makes me feel part of a community.
Has famous actors.
Top 5 clearly shows that people’s interest and mood plays the whole game.
We are a digital growth agency and provide full fledge digital marketing and branding services:
Digital Marketing Services
- Google Paid Search & Digital Advertising
- Social Media Marketing
- Facebook & Social Advertisements
- Search Engine Optimization
- Email Marketing
- Lead Generation
- Content Marketing
Website Development Services
- Business Websites
- Ecommerce
Branding
- Logo Design
- Corporate Stationery
- Brochure Designing
- Marketing Collateral – Online and Print Ads
- Designing – Hoarding, Posters, Banners, Flyers, Backdrops, Standee, POS, Kiosk
