Digital marketing is changing! And this is changing fast! Strategies that you brainstormed with your team, implemented, and that helped you achieve manifold sales figures in 2021, may not fully work in 2022. According to Hootsuite’s global social media trends 2022 report, Lockdown boosted the e-commerce industry a decade in just 3 months. This report also points that 53.2% of global internet users aged 16-24 said social media is their primary source of information when researching brands. Below are the top 5 digital marketing strategies that will help your brand grow in 2022.
Digital marketing is not a choice anymore, it is a requirement.
1. Update and enhance your website for engagement
If you still don`t have a website in 2021, you are seriously late. You are missing the online presence that displays products and services that your business offers. We are the best Website Develoment company and you can contact us to get your website created at affordable rates.
We are not just talking about having an e-commerce website. Having an E-commerce website is a plus for relevant businesses. But for businesses where e-commerce is not required also need a website.
in 2022, one must focus on engagement on your website. Here are a few ways to engage the audience on your website:
- Write blogs that educates about your product and industry.
- Provide downloads like e-books and reports
- Have social share buttons in our posts
- Allow audience to comment on your blog
- Use call to actions more wisely
- Enhance the page your audience visit the most
- Keep content short and targeted
- Use Colors that fits with the communication
2. Follow social media trends
As per Hootsuit`s report, marketers in 2022 should focus on 5 key Social media trends:
Trend 1 – The Brand Strategy Trend
The trend suggests that in 2022, brands will partner with creators to connect with the right community having new audiences, earning their trust, and gaining cultural capital. This trend also suggests that creators will now have more opportunities and will be in demand.
Trend 2 – The Social Advertising Trend
The survey suggests that marketers will spend more on social ads but they will also have to innovate and choose smart ways to achieve their goals.
Trend 3 – The ROI Trend
The report suggests that in 2022 business leaders will buff up employee advocacy programs, will listen more to consumer insights, and will focus on delivering higher impacts.
Trend 4 – The Social Commerce Trend
Small businesses in 2022 will work on increasing customer experience across social storefronts while global enterprises test the limits of the online shopping experience.
Trend 5 – The Customer Care Trend
According to the report, in 2022, business leaders will look to social marketers to take an extra role in customer care and respond to all types of consumer queries. This may require a lot of interdepartmental training, but the result will build deeper trust with the customer.
5. Advertise more with right targeting and on relevant platforms
When asked to marketers – Do you plan on increasing/decreasing/maintaining your investment in the following channels in 2022? Mostly said that they will maintain what they were investing on Facebook, Instagram, YouTube, and LinkedIn. However, they agreed to invest more in TikTok, Twitter, Whatsapp, Pinterest, Snapchat, and Clubhouse. This means that in 2022 marketers are ready to invest in less traditional networks.
Advertising on every platform may not fit your business. In 2022, you should identify the right platform for your paid promotions. This can be done by exercising this basic research.
4. Get the email marketing done right
Email marketing has been there since the inception of the term digital marketing. It`s been and will be a crucial part of digital marketing. Email marketing helps to communicate your customer important messages such as promotions, upgrades, changes, invites, etc.
But important is to reach your customer`s inbox and not to land in the spam or promotional segment of Gmail. These points may help you reach inboxes:
- Always email to opt-in email list
- Avoide using promotional terms such as discount, sale, offer, etc.
- Don`t email too much
- Use subject that increases open rates
- Use trusted email marketing partners like Mailchimp, Aweber & GetResponse
5. Retain your customers as well as visitors
Customers are those who have already tried your product or services. While visitors are all those who are potential customers visiting your website to research your product or service. Retention of both is important.
Retaining Visitors
1. Using Remarketing
Remarketing is when you target those who visited your website or a certain page to show a specific advertisement that focuses on either creating brand recognition or conversion. You can use remarketing on both, Google and Facebook, and both are highly effective.
2. Provide Incentives to collect email Address and do email marketing
Incentives can be downloading your brochure, revealing prices, downloading ebooks, joining a free webinar, grab offers, etc. Once you have email IDs, you can always follow up and send promotional emails to convert them in the future.
Retaining Customers
Reward customers for brand loyalty
E-commerce companies follow this a lot. For example, Amazon gives cash back on every purchase and that can be used for multiple transactional purposes. Once people know that they gain being your customer, they will not only be loyal but also shop more.
Provide unmatched customer experience
Customer experience online is crucial. Content is the key factor that engages customers. There is no point of having millions of followers with hundreds of engagement. Brands release festive videos, offers, contests, events to enhance customer experience.
Conclusion
As said, the whole digital domain is changing. With innovations in the digital domain and increasing numbers of internet users at a pace like never before, the world is waiting for you online. Your strategy is no more required to be unique but it should reach the right audience ready to listen and engage with your content and brand.
