Obsessed with social media? Check these mind-blowing social media statistics.
Amazing Social Media Statistics
So, there are 4.55 billion active social media users globally which are 9.9% higher than last year. Top-performing social networks are Facebook, YouTube, Whatsapp, and Instagram. Read below to understand the importance of social media marketing for your business.
How many people use social media monthly?
57.6% of the world’s population uses at least one social media platform. That means over half of the world uses social media. Facebook is the leading platform among all and is followed by Youtube.
Most popular social networks worldwide ranked by the number of active users
- Facebook 2895 Million
- YouTube 2291 Million
- WhatsApp 2000 Million
- Instagram 1393 Million
Facebook Statistics
Facebook is the world’s 3rd most visited website with 11.2 billion total visits, 1.5 billion unique visitors, and 21 minutes 52 seconds of average time per visit.
98.3% of users access Facebook on their mobile devices. This is a huge number and Facebook want this to happen. Facebook not only captures Mobile locations for advertisers but also records behavior.
However, compared to 2015, teens use Facebook less in 2022. only 67% of teens use Facebook.
16% of Facebook profiles are said to be fake or duplicate.
India has the most number of users on Facebook. More than 320 million users on Facebook are from India.
Facebook has 56.5% Male and 43.5% Females.
Instagram Statistics
Instagram is the world’s 4th most active social media platform.
17.6% of the world population is now on Instagram.
58% of marketers look forward to using Reels for promotion.
64% of Instagram users are under 34 years of age.
Most users on Instagram are from India. 201 million users are on Instagram from India.
83% of users explore new products and services on Instagram. Out of this, 87% of users take specific actions like a purchase.
73% of marketers prefer Instagram for Influencer marketing.
YouTube Statistics
Google bought YouTube for $ 1.65 billion in 2006 and since then it has been an integral part of our daily life. Google made YouTube more powerful and easy to access. In 2021, YouTube introduced shorts to counter TikTok. Here are a few amazing social media statistics on YouTube for you.
Youtube is the 2nd largest search engine. 1st is Google itself.
YouTube viewers watch more than 1 billion hours of video every day.
The average video length on YouTube is 10 minutes.
70% of videos on YouTube are watched on mobile devices.
India has 448 million active users on YouTube
WhatsApp Statistics
WhatsApp has more than 2 billion users.
More than 100 billion messages are exchanged daily.
73% of users are on Android and 27% use WhatsApp on IOS devices.
WhatsApp is used in 180 countries.
6 countries have restricted the use of WhatsApp – China, Iran, Syria, United Arab Emirates, Korea, and Cuba.
There are 459 million WhatsApp users in India.
Other Social Media Statistics
TikTok is the seventh most popular app in terms of active users. It passed 1 billion active users mark in September 2021.
People spend an average of 2 hours 30 minutes on social media daily
6 out of 10 humans on the planet uses social media.
85% of marketers recognize short-form videos as most effective social media content.
