When the owner, Sam Kachru came to us with his Idea to shape his passion for Cricket on a YouTube Channel, we were really excited. Cricket is a real challenge on YouTube. Being a highly competitive category, we went through a roller coaster ride to achieve a 300% monthly YouTube growth. To add, Cross Border Cricket associated with BalleBaazi & Delhi Capitals.
Problem Statement – YouTube Growth in Cricket Category is Not a easy task
Cricket as a category is marked as highly competitive market. People watch more than a billion hours of videos on YouTube every day and generated more than a billion views on the platform in 2021. There was high competition directly from big players. So, penetrating in this market was the real problem.
Our Approach
Every single person on earth watches videos for 84 minutes a day. This is a staggering figure that lends credence to video content as a source of people.
This average of 4.9 hours per week or 25.5 hours per year is important because it means that YouTube statistics that show how much time users spend on the site are likely to underestimate the time users spend on the site. Although that number could shrink if people spend more time watching YouTube than watching television, it is still a significant proportion of viewing time.
While YouTube remains a bastion of custom content, and many Internet celebrities have become famous through YouTube channels (PewDiePie is considered one of the most controversial and unappetizing), the platform has also moved to serve a broader population of content creators. In early 2013, YouTube switched channels to an optional one-channel layout, added the ability to have channel playlists and shelves on the front page, and removed custom backgrounds. Previously, YouTube video recommendations only included videos from channels.
Our Approach was to target the right keywords and deliver quality content. We started with some low competitive keywords and drove traffic using various channels like Telegram. We also invested in current audiences by providing giveaways. At a later stage, we delivered an extensive amount of videos and YouTube Lives. This gave us a real boost.
More On YouTube:
A smart way to promote your YouTube channel is to create certain video series that covers a recurring theme or theme. Popular foodie channel Bon Appetit has a variety of different shows that make up its YouTube presence, including its ongoing “Test Kitchen” videos.
If you want to build a brand for your video content and increase subscribers, views, sales, and conversions, then a more focused approach will help you reach these objectives. As a creator, you have to make yourself responsible for creating fresh YouTube content, not just scour your brain for ideas. A YouTube channel should focus on a topic, but doesn’t have to, Prakash Chaubey, Founder Paze International says.
Most of your YouTube traffic comes from related videos suggested by YouTube users who have viewed other content and tempting titles and thumbnails drive clicks. You don’t have to create content using search engines or people you promote on your YouTube channel with SEO in mind.
How YouTube SEO helps in YouTube Growth
Optimize your videos for Google search and YouTube search by using strategic keywords, using transcripts, and translating your videos into different languages. Work with complementary YouTube channels to increase the reach of your video content. If you’re looking for content ideas and want to capitalize on trends in your industry, consider what you can do for your YouTube channel marketing.
If your videos work well on YouTube, Google will show them on SERPs. This promotes what works best in the long term, which is why you have great video content first and foremost.
For example, one of my YouTube videos is in the top 3 on YouTube and has more views than anyone else on the platform. A glance at it will give you an idea of what topics your audience wants to learn and which video style they prefer. Here are some important YouTube stats marketers should know for 2021. These figures show that people are using social video platforms and marketers need to know how to reach them.
Keep in mind that it is possible to view YouTube content without registering an account or logging in as a monthly user – so these figures are likely to fall short of the actual number of people who view YouTube content each month. Not surprisingly, YouTube has a much larger audience than Facebook, which has 2.74 billion monthly active users.
I’ve seen YouTube’s growth by analyzing its algorithms and how it works. I know the inner workings of YouTube and how to use it to create strong channels with an existing audience. I am a trained video editor and give you tips on how to create great content in line with algorithms.
