Case Study: Packaging Design for Tatva Adih’s Flavored and Herbal Teas

Client Overview

Tatva Adih is a premium tea brand specializing in a wide range of flavored and herbal teas crafted from natural ingredients. The company emphasizes wellness and aims to provide customers with a delightful tea experience that blends health and taste.

To align with their vision and appeal to modern consumers, Tatva Adih partnered with Paze International to design packaging that reflects the brand’s essence and stands out on retail shelves.

The Challenge

Tatva Adih needed packaging that:

  • Showcased their identity as a premium, wellness-focused tea brand.
  • Stood out visually in the competitive herbal and flavored tea market.
  • Highlighted product uniqueness, such as natural ingredients and health benefits.
  • Balanced modern aesthetics with eco-conscious design, reflecting their commitment to sustainability.

Our Approach

The team at Paze International developed a comprehensive packaging strategy to meet Tatva Adih’s requirements:

  1. Brand Research and Positioning

    • Conducted an in-depth analysis of Tatva Adih’s brand values, target audience, and product range.
    • Studied competitors in the herbal and flavored tea market to identify opportunities for differentiation.

  2. Design Concept

    • Adopted a minimalistic yet vibrant design approach to appeal to health-conscious and premium tea consumers.
    • Used color-coded packaging for each tea flavor, enabling quick identification of variants.
    • Incorporated natural elements, such as leaves, herbs, and soft textures, to reinforce the herbal aspect.

  3. Eco-Friendly Materials

    • Proposed packaging solutions made from recyclable and biodegradable materials, ensuring sustainability without compromising quality.

  4. Information Presentation

    • Organized the packaging layout to include:
      • Flavor Name and Description: Prominently displayed to capture attention.
      • Key Benefits: Bullet points highlighting health advantages (e.g., caffeine-free, rich in antioxidants).
      • Ingredients List: Transparency in the composition of each tea blend.
      • Brewing Instructions: Easy-to-follow steps for a perfect cup of tea.

  5. Unique Branding Elements

    • Incorporated the Tatva Adih logo with a contemporary twist for a stronger shelf presence.
    • Added a tagline like “Brew Wellness in Every Sip” to connect emotionally with consumers.

  6. Mockups and Testing

    • Created digital and physical mockups to ensure designs translated well across packaging sizes and formats.
    • Conducted focus group testing to gather consumer feedback and refine the design further.

Results Achieved

The redesigned packaging achieved several key outcomes:

  • Enhanced Brand Identity: The design reinforced Tatva Adih’s position as a premium, health-centric tea brand.
  • Improved Shelf Presence: Eye-catching designs helped the products stand out in retail stores and online marketplaces.
  • Positive Consumer Feedback: Customers appreciated the eco-friendly materials and visually appealing design.
  • Sales Boost: The attractive and informative packaging contributed to an increase in first-time purchases and repeat orders.

Client Testimonial

“Paze International’s packaging design perfectly captures the essence of our teas. The attention to detail and creativity in the designs have truly elevated our brand.”
– Founder, Tatva Adih