Case Study: Revamping the Website for International Study Center
Client Overview
International Study Center (ISC) is an Australia-based consultancy specializing in helping international students find and enroll in the right educational programs. With a wide network of partner institutions, ISC provides guidance on admissions, visas, and living arrangements.
Their existing website had an outdated design that lacked modern aesthetics and functionality, resulting in low user engagement and lead generation. ISC approached Paze International to create a contemporary, lead-focused website that reflects their global presence and expertise.
The Challenge
The key issues ISC faced with their old website included:
- Outdated Design: The website failed to inspire trust or communicate ISC’s professionalism effectively.
- Poor User Experience: Navigation was cluttered, and key information was hard to find.
- Low Lead Conversion: There was no clear call-to-action, and forms were not optimized for capturing inquiries.
- Mobile Responsiveness: The website did not perform well on mobile devices, alienating a significant portion of users.
Our Approach
To address these challenges, Paze International undertook a comprehensive redesign to transform ISC’s website into a modern, user-friendly, and lead-generating platform.
Research and Discovery
- Conducted an audit of the old website to identify pain points.
- Analyzed competitors and industry leaders to incorporate best practices.
- Defined target user personas to ensure the website meets the needs of prospective students and their families.
Design and Development
- Created a modern, visually appealing design reflecting ISC’s professional and student-focused brand.
- Implemented responsive design for seamless performance across desktops, tablets, and smartphones.
- Optimized the website structure with clearly defined sections, such as:
- About ISC
- Services (Admissions, Visa Support, Counseling)
- Partner Institutions
- Student Testimonials
- Contact Us
Lead-Generation Focus
- Added prominent call-to-action buttons across all pages, such as “Book a Free Consultation” and “Apply Now.”
- Designed a streamlined lead capture form to gather inquiries efficiently.
- Integrated live chat functionality to enable real-time interaction with prospective students.
Content Strategy
- Updated the content to be clear, concise, and engaging, with a focus on ISC’s expertise and success stories.
- Highlighted key selling points such as visa assistance, personalized counseling, and success rates.
Search Engine Optimization (SEO)
- Optimized all pages for relevant keywords like study in Australia, study abroad consultancy, and visa support services.
- Enhanced meta tags, image alt texts, and internal linking for better search rankings.
Analytics and Tracking
- Integrated Google Analytics and conversion tracking to measure website performance and leads.
Results Achieved
The revamped website delivered exceptional results for ISC:
- Modern Design: The professional and visually engaging design enhanced trust and credibility among users.
- Improved User Experience: Simplified navigation and responsive design made it easy for users to explore services.
- Increased Lead Generation: A 40% boost in inquiries within the first three months due to optimized forms and CTAs.
- Higher Engagement: More time spent on the website and reduced bounce rates due to intuitive design and compelling content.
- Positive Feedback: The website received praise from both clients and partners for its professional appearance and functionality.
Client Testimonial
“The new website by Paze International is a game-changer for our consultancy. It’s not just visually appealing but also effective in driving inquiries. Our students and partners love it!”
– Director, International Study Center
