Case Study: Empowering Rural India with 2D Animation Videos for Basic Computer Education

Client Overview

HCL Foundation, the CSR arm of HCL Technologies, is committed to driving positive change in underserved communities. One of their key initiatives is to bridge the digital divide in rural India by imparting basic computer education to children and adults.

To achieve this, they partnered with Paze International to create engaging 2D animation videos that simplify fundamental computer concepts for first-time learners.

The Challenge

HCL Foundation faced several challenges in this initiative:

  • Low Digital Literacy: The target audience had little to no exposure to computers, requiring simplified and relatable content.
  • Language Barriers: The content needed to be available in multiple regional languages for maximum reach.
  • Attention Span: The videos had to be engaging enough to capture and retain attention, especially for young learners.

Our Approach

At Paze International, we took a comprehensive and culturally sensitive approach:

  1. Needs Assessment

    • Collaborated with HCL Foundation to understand the target audience’s educational background and learning needs.
    • Identified key topics, such as computer basics, operating systems, internet usage, and typing skills.

  2. Content Development

    • Developed a series of 10 short, interactive scripts tailored for beginners.
    • Used relatable scenarios, such as villagers using computers for farming updates or schoolchildren accessing online resources.

  3. Animation Production

    • Created colorful 2D animation videos with relatable characters and simple visuals.
    • Incorporated step-by-step tutorials using on-screen prompts and demonstrations.
    • Added voiceovers in multiple regional languages, including Hindi, Tamil, and Bengali, for accessibility.
    • Ensured videos were mobile-friendly, given the limited availability of desktops in rural areas.

  4. Engagement Features

    • Added quizzes and interactive sections at the end of each video to reinforce learning.
    • Integrated culturally relevant music and scenarios to build familiarity and trust.

Results Achieved

The 2D animation videos created by Paze International had a significant impact:

  • 50,000+ learners reached across rural India within the first six months.
  • 85% increase in retention rates for basic computer concepts among viewers.
  • Videos were distributed to 100+ schools and community centers, with widespread adoption by local educators.
  • Positive feedback from learners, with many reporting a newfound interest in technology and digital literacy.

Client Testimonial

“Paze International’s ability to create engaging, culturally relevant content has been instrumental in the success of our digital literacy program. These videos have opened doors to technology for many first-time learners in rural India.”
– Program Manager, HCL Foundation