Case Study: Designing a Brochure to Promote NimbleQ’s ‘Innovation Lab’ Program

Client Overview

NimbleQ is an innovative education provider based in Lucknow, offering training in robotics, entrepreneurship, and essential 21st-century skills. Their programs focus on empowering students with skills like innovation, critical thinking, creativity, and communication. To expand their reach, NimbleQ aimed to present their ‘Innovation Lab’ program to school management teams for incorporation into their curriculums.

Paze International was tasked with creating a professional brochure that effectively communicates the value of the program and persuades schools to adopt it.

The Challenge

NimbleQ needed a brochure that:

  • Clearly highlights the benefits of the Innovation Lab program for schools and students.
  • Appeals to school management, showcasing the program’s potential to differentiate their institution.
  • Balances detailed information with visual appeal to maintain reader interest.
  • Establishes NimbleQ as a trusted partner in modern education.

Our Approach

We developed a visually striking and content-rich brochure by focusing on the following aspects:

  1. Understanding the Audience

    • Collaborated with NimbleQ to understand the key decision-making factors for school management teams.
    • Researched the education landscape in Lucknow to tailor messaging effectively.

  2. Content Strategy

    • Created concise yet compelling sections, including:
      • About NimbleQ: Brief introduction to their vision and expertise.
      • Why Innovation Lab?: Highlighted the importance of equipping students with future-ready skills.
      • Program Overview: Detailed the training modules for innovation, critical thinking, creativity, and communication.
      • Benefits for Schools: Showcased how the program adds value by attracting parents, improving student outcomes, and enhancing the school’s reputation.
      • Testimonials and Case Studies: Included success stories of schools already benefitting from NimbleQ’s programs.
      • Next Steps: Clear call-to-action encouraging schools to schedule a consultation.

  3. Design Concept

    • Used a vibrant color palette with shades of blue and green to evoke innovation and growth.
    • Incorporated icons and infographics to visually represent skills like creativity, critical thinking, and communication.
    • Included images of students engaging in hands-on activities, emphasizing the program’s interactive nature.
    • Organized the layout for easy readability, using bold headers, bullet points, and ample white space.

  4. Print and Digital Optimization

    • Designed the brochure for both print distribution and digital sharing (PDF with clickable links).

Results Achieved

The brochure received an overwhelmingly positive response and helped NimbleQ achieve their objectives:

  • Increased Adoption: Several schools expressed interest in incorporating the Innovation Lab program into their curriculum.
  • Enhanced Brand Perception: The brochure positioned NimbleQ as a leading education innovator in the region.
  • Improved Engagement: School management teams found the content informative and persuasive, appreciating the professional presentation.
  • Wider Reach: The digital version allowed NimbleQ to share the brochure with schools beyond Lucknow, expanding their market presence.

Client Testimonial

“The brochure designed by Paze International has been instrumental in presenting our Innovation Lab program to schools. It perfectly captures the essence of what we offer and has helped us gain the trust of school management teams.”
– Founder, NimbleQ