Generating “leads” for your business is crucial and not an easy task to do. This is a way to find prospective customers and it involves a serious strategic process. With the right approach, you can generate more leads for your business ensuring that the quality remains high with an increasing number of leads. We are the best digital marketing company to generate quality and quantity leads for your business.
As a marketer or an entrepreneur, you depend on leads and their quality so that your team can convert them into sales. It is always a challenge to maintain the quality of leads with an increased quantity of leads. Let’s find our 5 ways to gain good and more leads.
What is lead generation?
Lead generation is a process of generating new potential customers. You do research, create strategies, implement them and get contact details of prospects who are interested in your product.
How lead generation works?
Aforesaid, it is a process that involves 4 primary steps.
You need to first understand with Research about who your customer is and where they are. What is their age, hobbies, where are they browsing, what do they read, watch and engage with.
Once you understand your audience, you need a Strategy to use the most effective platform and precise content to communicate. If it is a paid promotion, you have to plan the budget too.
Now that you have the strategy to communicate your targeted audience via engageable content, you Implement it by creating and distributing it on planned platforms. You may also create a landing page with a webform where all leads will be captured.
If your content reaches the right audience and they choose to engage with both, your content and landing page, they will surely choose to get more details by sharing their contact details with your business resulting in lead generation. You may have to adjust your strategy if you are not getting desired results.
5 ways to generate more leads
If you are looking forward to starting lead generation for your business, here are 5 effective strategies that will surely help you in the process.
1. Use user-generated content
As clear from its name, user-generated content is generated by users like product reviews, videos, images, audio, articles, posts, and testimonials. The best part is you never pay for it and is free marketing for your brand. Brands are now open for real reviews and testimonials to understand the product liking. Marketers love to showcase such content on websites and regularly promote it on various channels.
User-generated content is real gold for E-commerce. Reviews help visitors to make buying decisions. A balanced testimonial is good content for social media and marketers love to get more such content.
2. Invite for a free Webinar
A webinar is a good place to showcase your product/service, knowledge, and experience. A free webinar on generic topics always attracts more people to sign-up.
It works for both, B2B and B2C. A company selling software to other companies loves such webinars where they can present the features of that application. On the other hand, B2C companies showcase the worth of buying that product in such webinars.
The sign-up data from webinars are blessings for marketers. People join such webinars after identifying the need for that product in their life. Once the webinar is done, feedback from the client further refine this list and segregate potential customers into hot, warm, and cold leads.
3. Offer incentives
Incentives motivate people to try your product/service or learn more about your brand. Incentives can be in various forms. It can be a simple brochure or an ebook to download after completing the web form. It can also be a free trial of the product.
People don`t make buying decisions just by visiting your site. You need to educate them about your product and let them try.
One must ensure that the trail of the product is good and is easy to use. Similarly, a download must add value to your product instead of just showcasing it. In both cases, a visitor must be satisfied enough to take a final call to buy or enquire for more information.
Also read – Top 5 digital marketing strategies to focus on in 2022
4. Test your CTA using A/B testing
A CTA is a prompt that encourages some to take a specific action. A CTA can be of different types :
- Signing up for newsletter
- Downlaoding an ebook or brochure
- Booking for a free demo or webinar
- signing up for a trail
- using discount coupons
This is a crucial part to drive visitors into the sales funnel. You should have landing pages and ads with different CTAs and should run and compare them. A CTA like a free ebook or discount coupon may work on Facebook ads but a free trial of brochure download may give better results on Linkedin.
You must also try various combinations that differ in look and words but have similar communication. E.g. A school may try to showcase CTA as apply now in one ad and also test an ad with CTA saying download brochure. I both cases, parents are filling up the same form but one may generate more leads for you and further convert into sales.
5. Partner with an influencer
An influencer has a community that listens to whatever he/she says. If a nutritionists partners with influencers having a community of health-conscious people, he/she can generate high-quality leads in bulk.
Influencers give you the opportunity to reach your target market more easily and also showcase your product or services.
If you are partnering with influencers for lead generation keep these things in mind:
- Keep an eye on comments. Potential customers may leave their details in comments too.
- Share incentive with influencer if he/she shares leads that were in her/his DM.
- Always be generic and natural while communicating
