The pandemic has brought a lot of change to how marketers and companies looked at digital marketing. According to CallRail’s Agency Growth survey, 94% of small firms in the USA were seeking immediate help after the 2020 pandemic shutdown. And after gaining better ROIs, they understood the importance and benefits. 95% of US agencies reported that they achieved their revenue goals in 2021 and 2022. That clearly indicates that small companies are now investing in digital marketing growth strategies. We will cover 3 Crucial Digital Marketing Trends to Focus on in 2023.
2023 is not going to be different. With frequent updates in the domain, digital marketing is going to be more complex and will present more challenges. So, how will 2023 be different? What digital marketing strategies marketers and companies should follow in 2023? We have compiled reports from various sources and tried to answer this question.
If not yet, hire a digital marketing agency ASAP
If you are a marketer with 20 years of experience and did a digital marketing course to get yourself updated, it may not be enough. And top of that, you might have experienced spending a lot with no or very low conversions. This is because of low experience in handling digital marketing campaigns and since not being completely in the domain, you might not have daily insights and trends of such dynamic components of marketing. Simply, It’s not about what you know, it’s mostly about what you don’t know. It is more about knowing what to avoid.
If you are a small company, you should outsource digital marketing. The service offerings are now affordable with increased competition. But simultaneously, an increased number of agencies also means lots with less experience and thus with very bad quality deliverables. You must read this before hiring an agency:
A good agency will not only give you increased ROI but also help you increase your digital presence. They can generate business for you with advertisements or organically by improving your ranking on search engines.
You can consider us for all your digital needs. We have worked with manifolds of industries, creating an impactful presence. You can review our portfolio.
Influencer Marketing will grow exponentially
At the end of 2021, most reports sighted that in 2022 that brands will consider creators to communicate with their customers. And the same happened in 2022. Brands like Country Delight increased their budget for influencer marketing. To streamline their campaigns and find influencers more easily, they took services from Qoruz which has India’s largest influencer database. Country Delight is one of India’s leading FMCG companies doing influencer marketing very aggressively. TataSky similarly took the help of influencers like Anushka Sen, Sameeksha Sud, Awez Darbar, Tanzel Khan, Siddharth Nigam, and Just Neel to spread awareness among young audiences for their “Har Ghar ki Khidki” campaign. This resulted in a massive 9.02 million engagements.
Experts say that this was just beginning. 2023 is going to be the year of influencers and brands will invest in it. This makes sense too. If you are selling a product, influencers can directly reach and communicate with your target market. With the ongoing rivalry between, Reels, Tik Tok, and Shorts, these platforms are putting all their efforts to pull more and more creators. While YouTube is launching a new monetization option that will enable creators to tag branded products, Facebook too is focusing on providing more bonuses for Reel’s creators. And we all know that Twitter is also preparing to relaunch its short video format which will surely enable monetization to attract new creators.
Be ready for more Virtual Reality, and Artificial Intelligence
Since Facebook renamed itself, Meta, in October 2021, it came a long way and launched its VR system Quest Pro in October 2022. Meta is targeting to create Social Virtual Reality. In the launch, they also announced the development of Meta Horizon Worlds on the web. This will enable users to visit friends on VR. They also announced a partnership with YouTube VR which will let users watch the same video in Meta Horizon Home with their friends. That’s not it. Meta also announced new full body Avatars inside VR. Apart from VR, you will witness Avatars in Video chats, Messengers, and WhatsApp so that you can express yourself without turning on the camera.
This was big. Meta is not the only company focusing on Virtual Reality. There are many. And the potential is unlimited. Think about a virtual world that would have real estate companies selling properties, fashion companies selling clothes and accessories, clubs allowing you to party, and virtual hoarding, a television showing advertisements. You can just imagine for now but this is going to be a reality in the next few years.
On the other hand, Meta also shared updates on their artificial intelligence projects. They pointed out that their AI-enabled & electromyography-based future technologies for future devices will have more human-centered interfaces. You will also witness more AI-based post suggestions on FB and Instagram. This AI works on algorithms that predict and shows you the content that you are likely to engage with. And these predictions come from users’ past behavior on social platforms. So, as a marketer, you need to focus more on getting enough engagement from your community.
___________________________________
We are a digital growth agency and provide full fledge digital marketing and branding services:
Digital Marketing Services
- Google Paid Search & Digital Advertising
- Influencer Marketing
- Social Media Marketing
- Facebook & Social Advertisements
- Search Engine Optimization
- Email Marketing
- Lead Generation
- Content Marketing
Website Development Services
- Business Websites
- Ecommerce
Branding
- Logo Design
- Corporate Stationery
- Brochure Designing
- Marketing Collateral – Online and Print Ads
- Designing – Hoarding, Posters, Banners, Flyers, Backdrops, Standee, POS, Kiosk
